BRAND TOUCHPOINTS DIGITAL GUIDE & TEMPLATE
Create a Compelling Brand Experience, One Touchpoint at a Time
The dollars are in the details. When it comes to fostering that customer-to-brand bond, every interaction, online or offline, is an opportunity to not only deliver proof on your promise, but to exceed expectations. If well-executed, intentionally designed and consistently delivered, brand touchpoints have the power to shape consumer behaviour and create a compelling brand experience. In other words, there’s no excelling in one area of your brand experience that can make up for shortcomings in others.
This guide and template will have you filling the gaps and surprising and delighting your customers, clients and community at every turn. Ready to get started?
An in-depth guidebook providing an overview of the five core stages of the customer journey and the touchpoints and opportunities for connection found within each.
What's Inside
To inform your brand’s unique set of touchpoints, the guidebook includes a list of prompts for gathering useful data insights about your consumers, competitors and industry at large.
With your choice of Google Docs or Clickup, you’ll be able to access the entire template covering 25+ touchpoints across your entire customer journey.
A recorded video tutorial to walk you through a few details found within the template as well as how to begin integrating it within your business.
VIEW SAMPLE/PREVIEW
Key knowledge on the purpose behind each stage of the customer journey and how to utilize each to your brand’s advantage.
What You'll Gain
Ample ideas and strategies for surprising, delighting, and exceeding the expectations of your clients and customers at every turn.
A strategic tool for elevating your brand and customer experience (that you can use again and again!)
An influx of referrals from existing clients who are raving about (and rallying behind!) your brand.
An edge over your competitors as a result of doing the common things, uncommonly well.
You suspect there are some gaps in your customer journey but aren’t sure how to identify them or the best ways to fill them.
This is right for you if...
You’re looking to attract the people who are most aligned with what you offer and create meaningful interactions with them, consistently.
You’re getting ready to raise your prices and want to ensure the experience you deliver warrants the higher price tag.
You’re craving some affordable direction with an easy-to-implement strategy to stay focused and make the necessary changes to your business.
INTERESTED BUT HAVE A FEW QUESTIONS? LEARN MORE BELOW.
How do I access the guide/template?
What if this doesn’t work for me?
Does it come with any 1:1 support?
INTERESTED BUT HAVE A FEW QUESTIONS? LEARN MORE BELOW.
How do I access the guide/template?
What if this doesn’t work for me?
Does it come with any 1:1 support?
After purchasing, you’ll receive an email with the link to download the digital guidebook (a PDF document you can download to your devices or print out). The Google Document and/or Clickup template are both linked inside of the digital guidebook for easy reference and access.
INTERESTED BUT HAVE A FEW QUESTIONS? LEARN MORE BELOW.
How do I access the guide/template?
What if this doesn’t work for me?
Does it come with any 1:1 support?
I’m confident that the information, ideas and tools shared will positively impact the success of your business long-term. Results may or may not appear immediately after applying these strategies to your customer journey. That said, if you’ve gone through the guide and template, tried to integrate and implement what you learned, and are still unsatisfied, get in touch at shannan@shannanscott.com. I’d be happy to chat further!
INTERESTED BUT HAVE A FEW QUESTIONS? LEARN MORE BELOW.
How do I access the guide/template?
What if this doesn’t work for me?
Does it come with any 1:1 support?
While the guide/template does not include any 1:1 support, I know that sometimes it's just nice to have a second pair of eyes on something. You can explore options for an add-on strategy session or mini-audit by contacting shannan@shannanscott.com.
Be among the first to know when they're ready.
